<?php
add_action('wp_footer', 'add_googleanalytics');
function add_googleanalytics() { ?>
// Paste your Google Analytics code from Step 6 here
<?php } ?>

http://www.wpbeginner.com/wp-tutorials/25-extremely-useful-tricks-for-the-wordpress-functions-file/

Code in die functions.php einfügen

Google Analytics in Wordpress einfügen

google, wordpress

PHP