INSERT INTO `jos_modules` (`id`, `title`, `content`, `ordering`, `position`, `checked_out`, `checked_out_time`, `published`, `module`, `numnews`, `access`, `showtitle`, `params`, `iscore`, `client_id`, `control`) VALUES
(648, 'Media Player', '', 1, 'media', 0, '0000-00-00 00:00:00', 1, 'mod_media', 0, 0, 0, '', 0, 0, '');

in order to avoid the .zip madness when creating a new module, you can make it available in the backend by firing a simple SQL in your DB. (mod_media is the name of the folder that holds it)

Manual activation of a module in Joomla!

mysql, sql

SQL