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Magento - Get a custom product attribute

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How to get a custom product attribute inside a view (.phtml) file.

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Copy this code and paste it in your HTML 
  1. <?php 
  2. $_product = $this->getProduct();
  3. echo $_product->getData('attribute_name');
  4. ?>

URL: http://www.magentocommerce.com/boards/viewthread/30879/

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