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Load block in template file <?php $blockID = 'myblock-identifier'; $block = $this->getLayout()->createBlock('cms/block')->setBlockId($blockID)->toHtml(); ?> Load block in XML <reference name="left"> <block type="cms/block" name="sample_block"> <action method="setBlockId"><block_id>sample_block</block_id></action> </block> </reference> Load block in CMS {{block type="cms/block" block_id="my_block" template="cms/content.phtml"}}